Many customers have asked: “Should I start a blog?”. Overall I think every business should have a blog, but they are exceptions.
WHY?
There are many reasons why but today’s lesson will be about Indexed Pages and Traffic
Take this example from Hubspot’s article comparing two restaurants ranking.
- The first restaurant has a blog and the second does not.
- The first one has more pages indexed in Google (and all the rest)
- The first restaurant received more traffic that the other (more than 10 times as much)
Results
With more pages indexed by the search engines your website has a higher chance of being found by potential customers searching for what you sell.
If you want to be found in search you need to create content. The easiest way to create content is use a publishing platform, commonly referred to as a blog.
Simple as that.
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