New Media Advertising

by Loren Nason on January 21, 2009

This past Tuesday in my BNI group, I brought up the idea to think about advertising on blogs or local city websites.

I brought up the example for two reasons.

  1. The Orange County Register is the local paper for Orange County and their city paper is the Yorba Linda Star. The Yorba Linda Star was reduced from twice a week publishing to once a week over Christmas. I bet that within the year it will be gone completely. There are a good number of advertisers in the Yorba Linda Star and I wonder how ROI they are getting and what they are going to do when the paper shuts down.
  2. I run a community blog Life in Yorba Linda and I am slowly starting to look for advertising from local businesses.

Today I read Chris Brogan suggesting the same thing -> Advertising Alternative .

Sure, it won’t be viewed by millions (unless you pick the top blogs), but it will be clicked, clickable, linked, embedded in the Google hivemind forever, and countless other benefits over a 30 second spot.

Chris suggested finding blogs to advertise on by looking at AllTop. To some extent I agree if you looking to spend ad money on a blog that fits with in a popular category. The problem I have with that is many local blogs that are not in All Top. So how do you find local blogs and if there is one? Ask friends, family, and fellow geeks. What if you don’t find one? Start one that is all about your business and use it for self promotion and then possibly bringing in advertising revenue of your own.

Stay tuned as I look for advertising networks for small local blogs.

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You think you have a low profile so no one is talking about you online? Think Twice!

by Loren Nason on January 19, 2009

Small business owners might think, hey, I’ve got a low profile, no-one’s talking about me. But that thinking will cause you harm.

Image a customer coming into your business and complaining of poor service do you ignore them? Of course not. You here their complaint and find a resolution to the issue.

Now when a customer has a bad experience with your business they don’t just tell their friends in a social gathering, but they tell there friends online at a multitude of Social Networks.

If you are not participating in Social Networks and someone complains about your business and you are not there you are effectively ignoring them. That problem is now magnified because the search engines will now index that complaint and anyone searching you or your company name will find that complaint.

Not sure what to do now?

Stay tuned.

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